We think the key is that your website is not for you—it's for the people who visit it. Keeping that in mind helps you make better decisions about how to build your site, and what you should do with it once it's up and running.

Of course there are benefits that flow from the site to you, or your business or organization—an enhanced reputation, better visibility, the ability to reach people around the world, and maybe even direct sales. But don't focus on selling as much as you possibly can online by pushing a "Buy! Buy! Buy!" message at your visitors. In many cases, you're more likely to appeal to people if you have a site that visitors like to visit, and like to return to.

Prospera Metals is an environmentally focused catalyst recycler and one of Canada's largest buyers of used catalytic converters. In the process of increasing the size and scope of their operations, they urgently needed a new website and corporate identity redesign. Razor Enterprise provided a new corporate identity which emphasizeds the global nature of their new business model and the reliability of the firm. A Web Content Solution was developed which allows the company to update its information quickly and easily.

You can see the site at www.prosperametals.com